Tips for online advertising

There are many resources to find on the internet. Many tools can help boost search engine optimization. Especially in Wake Forest, Rolesville, and Raleigh, North Carolina. Here is a great article courtesy of  Old City Web Services

“Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business online:

1. Get local

First, make sure your business is claimed on local listings such as Google Places, Yahoo Local and Bing Places for Business. Take advantage of these free tools that will increase your search result rankings for locals or visitors searching online in your area. Also, don’t forget to utilize community sites that have a proven track record of high volume visitors. If you are a local shop, restaurant, B&B or other St. Augustine business that is not taking advantage of advertising in your town, you should seriously consider it! Advertising or having your business listed (and back-linked to your website) is the most cost-effectively way to get the word out about your business to a more targeted group. It’s this simple: Our traffic becomes your traffic.

2.Try Facebook Ads

We’ve said it before and we’ll say it again — but this time with some stats! In 2010, the total Florida population was 18,732,783 and 42% or7,839,520 people were Facebook users!(www.internetworldstats.com). Furthermore, you can expect the number of Facebook users has nearly doubled in the last 3 years. Why choose Facebook? For the simple fact that it allows you to create several ads and target them based on location, demographics and interests. It’s directed, effective and most importantly – affordable.

3. Publish Yourself

It’s not nearly as difficult to get published these days as we see many more credible online publications forming. How does it work? Submit articles, PSA’s, press releases, news releases, etc. to various reputable and local websites. In return for your content, many of these websites will offer back-links to your website providing you with potential traffic and leads for your business. This will also help you become established as an expert in your field or industry.”

GCJ Productions offers full solutions to online marketing. Make your website stand out among the rest.

-Gordon Coleman, GCJ Productions